Have you ever wondered how to choose keywords for your printables and could not find the right words? Look no further, I will break it down for you bit by bit and together, we will have you writing keywords like a pro!
Let’s Talk About It!
Understanding Keywords
Keywords are the words or phrases people search for when they’re looking for information online. When you use these keywords in your printables and their descriptions, you increase your chances of being found by potential customers.
You also need to understand SEO (Search Engine Optimization). Keywords are the foundation of SEO. This is how people find your products! Using your keywords through search engines. It is what your target audience is looking for, but using the right keywords is what is is all about.
Why Keywords Matter for Printables
The way you choose keywords matter for your printables is important because you need make sure that they are SEO friendly. Let’s look take at a look at the why:
- Increased Visibility: Using relevant keywords in your titles, descriptions, and tags will help your printables show up higher in search engine results.
- Targeted Traffic: Attracting people who are actively searching for what you offer can lead to more sales.
- Better Understanding of Your Audience: Analyzing the keywords people use can help you understand what your customers are looking for.
When you created your product, you should already know who your customer is, your customers pain points, how your customer will use it, etc. All of these should help you understand your keywords and help you choose keywords that are relevant for your product.
Finding Keywords for Your Printables
There are several ways to find and choose keywords for your printables. With best practices, you will want to keep a log of your keywords to use over and over again, as well as keep track of the ones that perform better than those do not.
Let’s look at ways to find keywords:
- Brainstorm: Start by thinking about what your printables are about. What are the main topics or themes?
- Use Keyword Research Tools: Online tools like Google Trends, SEMrush, Keyword Sheeter, and Ahrefs can help you find popular keywords related to your printables.
- Analyze Your Competitors: See what keywords your competitors are using in their titles, descriptions, and tags. Etsy is a great platform to check this out. Since this is one of the biggest selling platforms, you will find many keywords there.
- Consider User Intent: Think about what your customers are trying to achieve with your printables. Are they looking for inspiration, organization, or something else?
- Long-Tail Keywords: Focus on long-tail keywords, which are more specific and often have less competition. For example, instead of “printables,” you could use “printable planner pages for students.”
If you are in the educational printables game, Teachers Pay Teachers has an incredibly easy way to find effective keywords to not only find what is trending, but the right keywords to use to for your products!
In their search bar, simply clicking on the search bar, when it drops down, items appear that are being searched. It even states: Popular Now and underneath has a list of what is popular. They make it so easy for you!
Tips for Using Keywords Effectively
Using effective keywords is crucial for ensuring that your target audience can find you quickly. Ultimately, you want to appear in search results when potential customers are searching for a product similar to yours.
Here are some tips to follow:
- Natural Integration: Don’t stuff keywords into your content. Use them naturally and in a way that makes sense.
- Relevance: Ensure that the keywords you use are relevant to your printables.
- Variety: Use a variety of keywords to target different search queries.
- Keyword Research: Continuously research new keywords and adjust your strategy as needed.
Always remember the very first tip. Keyword stuffing could get you into trouble, and SEO does pick that up and could hurt you in the long run. Over using keywords not only wastes your word count (if you have a limit), but can affect your search results.
Example Keywords for Printables
Sample Keywords
- Printable planner pages
- Printable coloring pages
- Printable wall art
- Printable worksheets
- Printable calendars
- Printable party decorations
- Printable invitations
Sample Long Tail Keywords
Party Printables:
- printable (XX)th birthday party invitations
- printable (theme) baby shower games
- printable (theme) bridal shower decorations
- printable (20XX) graduation party favors
- printable halloween party games
Organizational Printables:
- printable floral weekly planner
- printable boho to-do list templates
- printable minimalist budget tracker
- printable family meal planner
- printable holiday grocery list template
Creative Printables:
- printable floral coloring pages for adults
- printable mandala patterns
- printable bullet journal templates
- printable watercolor painting sheets
- printable cross stitch patterns
Other Printables:
- printable baby milestone cards
- printable recipe cards
- printable label templates
- printable christian bookmarks
- printable calendar templates
Remember: The more specific your keywords are, the more targeted your traffic will be. Experiment with different combinations of keywords to find the best ones for your printables.
By understanding the importance of keywords and using effective keyword research techniques, you can significantly boost the visibility and success of your printables.
You have many tools available to you to stay on top of and ahead of your competitors to keep your products seen and visible. If your products are not selling or not getting visitors, it is time to re-evaluate your keywords and update them.
This Seems Like A Lot Of Work
So you thought you would do this because someone said, “Hey, get into the printables biz, it’s a great way to make passive income!” I may have said that myself. Actually, after you put in the work of making the printables and fill your shop, it is passive in it’s own way.
Passive income is not really passive it is semi-passive. You still need to keep an eye on your products and make sure they are up to date on their keywords. If they are not selling, you need to figure out why.
More than likely, your products have the wrong keywords, or maybe you need to update the product itself. Always check your competitors and see what they are doing. What keywords they are using.
Have a chart with your competitors, products that are similar and list of what keywords they use, prices, and how YOU can make yours better.
NEVER COPY, just do better than what they have to offer!
Now that you have a better understanding of keywords, you should now be able to choose keywords like a pro and start selling your printables and make a bajillion dollars! Well, maybe not a bajillion, but you never know!
Stay Colorful, Stay Creative, and HAVE FUN!
Laurie